Meeting with Princess Sara bint Bandar bin Abdulaziz
Saweeg was pleased to meet Her Royal Highness Princess Sara bint Bandar bin Abdulaziz Al Saud, Chair of the Board of the Saudi Heritage Preservation Society and Executive Director of the International Dates Council.
Where heritage meets Saudi products
The meeting holds particular significance for Saweeg because it brings the brand’s vision together with Her Royal Highness’s interests in heritage, identity, dates, and Saudi products of cultural value.
A gift carrying Madinah’s story
During the meeting, Saweeg was honored to present Her Royal Highness with a selected collection of its products. The gift reflected an aspect of Madinah’s culinary heritage and the brand’s work in developing Sawiq, Talbinah, and hospitality and gifting products.
Heritage as a source of creativity
The meeting reflects an important connection between preserving heritage and developing products. Heritage is not limited to safeguarding the past; it can also become a source of creativity and innovation, supporting products with both economic and cultural value.
From the participation
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